My pre-mommy career was in public relations and television news. I basically worked both sides of the same coin. News operations couldn’t do what they do without PR people and PR people couldn’t do what they do without news people. I was always surprised at how outsiders viewed press releases. They thought they were the …
There are times when family and friends leave or we are the ones who leave. Also, there are times that we lose communication and all we have is each others old address. Then you think of searching for them the first thing you need to do is collect all the information you get about the …
It’s the season for air shows and event planners all over the country are scheduling and planning exciting air show events. For anyone who hasn’t been to an air show, it’s an event where aviators display their flying skills and the capabilities of their air craft in what is known as aerobatics. These events bring …
You’ve looked at your sales, your marketing, your budget and your revenues, and you decided it’s time to make an investment in public relations. You interview several PR firms, take bids and make your choice. Now, you have an “agency of record” and you’re ready to reap the benefits of placements in print, online media, …
Searching somebody is necessary to others. With their own reasons, they tend to look up on ways how to find out people. People search by phone is one way to find one person. People search by phone is gradually giving you information like name, family, and even past and present addresses. If you may think …
One of the fastest and greatest tool yet, where you can use people finder services in finding someone is the Internet. You can simply save time, effort, and money by using online people finder. Users of people finder have different intentions in finding a certain individual. Some may search to find their dates and some …
Customer retention is a very important aspect of any business. In fact, in today’s economic conditions, it is essential to maintain your client base. In the past, client retention was not as important as it is today. Customers used to shop at the closest neighborhood stores and developed a personal relationship with the proprietors. In …
In my more than 20 years in public relations, one of the questions I get asked a lot is, “Well, why would the press care about me? I just work for a living, like everyone else.” The truth is that experts are experts, no matter their field, and as the media has grown over the …
Judging by Law & Order, lawyers are naturally gifted at handling their own public relations. After enough court appearances and media interviews, they’ve learned which is their best side, how to carry themselves, what to say and how to say it. Any reputational crisis they face is resolved within the hour. And they are always …
There are people who believe that a great elevator speech needs to be delivered with enthusiasm. They would like everybody on the elevator to hear it and be moved. That is why many rehearse their elevator speech to deliver with passion an exciting answer to the question, “What do you do?” In truth, the stirring …